Authoring web material for digital marketing reasons is known as content writing. The creation of creative content encompasses authoring blog posts and articles, as well as creating video and podcast scripts, and of course the content that one uses for various platforms, like for Twitter or Reddit.



People often imagine that when they hear “content writing”, they are just going to be producing articles.

Blogging material is just as vital for other kinds of content as well.

From a more granular perspective, regardless of the type of material, effective content writing is vital for all different kinds of content forms, which include:

videos with script
electronic newsletter e-newsletters
Award-winning keynote addresses
tweets and Facebook statuses
the titles of podcasts
academic papers
online web page copy
targeted landing pages
video description on YouTube