Turkey Experience
Business Development
Co-founded BØLGER MARINE, a startup brand in the marine market, specializing in producing patented, customizable colorful luxury accessories. Managed the commercialization process, including distribution channels, B2B sales operations, and products.
Product Management
Head of Product Management | 01/2017 – 03/2021 |
Senior Product Manager | 01/2014 – 01/2017 |
Product Manager | 01/2012 – 01/2014 |
Product Specialist | 08/2010 – 01/2012 |
• Samet is a global furniture accessories manufacturer in Turkey with branches in US, Russia, Germany, Italy, China and Netherlands. Producing hinges, drawer slides, lifters, fittings and lightings.
• Managed strategic marketing, product management, digital marketing, business development, segment-based sales channel strategies, OEM key account sales for local and global markets and e-Commerce for Turkey's leading furniture fittings company. Leading a team of 4 Product Managers and 2 Business Analysts.
• Served as interim Chief Marketing Officer (CMO) for one year, providing leadership and strategic direction during maternity cover.
• Lead new product development processes, feasibilities, productivity, pricing, profit, budget, business plans, marketing plans, S&OP for company branches with over 10k SKUs in 6 different product families.
• Creating campaigns of price, bundles, sales, advertising, and promotion for every sales channel.
• Responsible for understanding customer and market needs and building product / service strategies with R&D and other departments.
• Reporting P&L, sales, and production reports, monitored inventory, and production capacity.
• E-Commerce website for B2B & B2C, offline and online communication briefing, planning, and tracking.
Trade Marketing
Conducted trade marketing and sales activities, created solutions for production lines, and cooperated with Germany headquarters to optimize hydraulic systems for sectors such as automotive, steel, aluminium, plastics, and machine manufacturing.2009
Product Management
Managed the water pressurizing systems (DAB ITALY), implemented price strategies, stock levels, marketing activities and market research for new brands.
Sales
Sold CAD-CAM software, Robotic Systems and CNC machines, planned and executed production projects for turnkey projects, and conducted software localization, translation, and training. (SOLIDWORKS, SOLIDCAM, DOOSAN – DN SOLUTIONS, KEIHUNG, HAAS, CINCINATI, MAG, FANUC, NACHI ROBOTICS)