I help my clients clearly define their target markets and figure out how to address them. My approach is to understand their product or service, identify the problems they need to address, and develop a strategy to evaluate it. I use my nine-plus years of experience in market research to develop effective surveys or discussion guides to solicit feedback from existing or potential customers, analyze and interpret the results, and develop a recommended strategy. I am motivated by an innate need to see my clients succeed in their passion, and I embrace my clients’ problems and work diligently to solve them. My client base is primarily entrepreneurs and small businesses, although my skills are beneficial to organizations of all sizes. Industries in which I have the most experience include consumer products, energy, technology, and digital marketing. My key skills include: – Analyzing survey data (quantitative and qualitative). – Survey design and administration – Data management, planning and execution – Data visualization – Product development – Customer segmentation – Marketing strategy – Business planning – Persona Development – Customer Journey Mapping I have extensive experience using a variety of tools, including Microsoft Office, SPSS, R, and Tableau. I am also an experienced user of primary data sources used for estimation in market analysis, such as population, labor force, age cohort, technology and social media use, attitudes and behaviors, and other indicators. Contact me if you are looking for someone to help you launch a product, expand an existing product, or struggle with effectively managing important data.