You’ve probably heard that the majority of business cards end up in the garbage.
The most often cited statistic about business cards is that 88 percent of them are discarded. I couldn’t find a credible source for that, so let’s assume the statistic is correct.
But consider it in terms of cold, complex data. (I know, arithmetic is the last thing creatives want to hear about, but bear with me!) According to Wordstream, the average website has a conversion rate of roughly 2.5 percent.
That means that business cards outperform your website by a factor of five! Would you start a business if you didn’t have a website? Most likely not.
Even if that figure is slightly exaggerated, tangible freelance artist business cards are a valuable tool in your armory when trying to make a living as an artist.
Here are a few suggestions to get you thinking about how you can make them work for you:
- Referrals: Give each of your best clients a dozen cards and ask them to help spread the word. Give them to relatives and friends while you’re at it, and ask them to do the same.
- Hand them out to strangers: Begin by committing to handing out ten business cards this week. The more cards you distribute, the more likely you are to find a new client.
- Display them in a local business: If you know someone who owns a retail store and would be willing to display your cards, take them up on it! Don’t underestimate the importance of foot traffic, even for digital products.
- Collaborate with other artists: If you’re at a boutique or fair, place your freelance artist business cards in shopping bags with every purchase. Someone who has already bought your goods is more likely to keep your card and tell their friends about it.
- Bulletin Boards: Many municipalities allow businesses to post flyers in public places such as grocery stores and banks. Request that you place a few business cards on the bulletin board and see who notices.
- Leave a trail: Place a card on top of your tip at restaurants, sneak one inside art books at the local library, leave a few at tourist attractions’ brochure stands, or include one with your power bill payment. Be inventive! Freelance artist business cards aren’t expensive, and if you leave one almost everywhere you go, you never know who will find it and contact you!
As there are freelance artists, there are as many methods to design freelance artist business cards. The main thing is to be creative within your artist brand. Make stylistic decisions that stand out while also accurately representing what you can offer for clients. Consider the type of work you create: do you use paints, ink, textures, or scenes?
Be as inventive in how you use your business cards as you were in designing them.
Because, at the end of the day, the most common error you can do with your freelance artist business cards is to leave them in your wallet.
Allow people to see your art, and pleasant things will come back to you!
Source: Co Millo
Flexgigzz is the Asia leading marketplace for freelancer service and together with SOHO Learning Hub which is an online platform for short courses and both of them aims to be the number one provider in Asia. For growth industries such as E-Sport Authority which is dedicated to providing independent media coverage to all E-Sport News related from around the world and for the art world, there is Atelier Auction which is an investable art auctioneer and being in the art scene for decades