A creative brief is an essential component of the client servicing process that can determine the success or failure of the project. A creative brief is a descriptive document that includes information about the client and discusses your client’s project requirements.
Everyone seeks to acquire a completely defined creative brief, from individual professional designers to the most advanced advertising firms and design organizations. It aids in the removal of uncertainties during the design phase for any freelance assignment.
With a clear brief you will have better understanding of your clients expectations to the project and minimize the clients disappointment. So, what you need to collect as a freelancer to create a clear creative brief ?
- Client’s Company
You should ask the client a number of questions about the company’s products/services, goal and mission, historical background, achievements and successful campaigns, and so on.
This is important for new customers. If you’re working with an established client, you won’t need this information.
- Information about the project
The second element to mention in your creative brief is project details. These projects could include the debut or re-launch of a product or service, general promotion, an image-building campaign, or simply a Corporate Social Responsibility activity. The more you understand about it, the better your outcome will be.
- Target Market
It makes no difference how good a throw you can make if you don’t have a target — your throw will be aimless. It’s the same with a design campaign: if you don’t know who your target market is, your message will roam around aimlessly.
Is it for social media ? above the line or bellow the line ?
Knowing what the deliverables are can save you a lot of time and money. Inquire about campaign pieces such as flyers, brochures, leaflets, in-store branding, web banners, and print advertisements.
- Expected Goals
You will only be able to design the best results if you understand what the client expects from it. Inquiring about the client’s desired goals and gains can help you streamline your concepts and communication strategy.
Also, to be on the safe side, encourage your customer to be extremely specific about the goals; for example, saying “raise sales” means nothing; alternatively, expressing “increase sales by 30%” is a measurable and thus feasible target.
That’s all the five crucial things that you must collect for a brief. Other things that also important are budget and deadline. To begin a project, whether you are a one-man show or part of a large pool of pros, you must have a well-documented creative brief. Creative briefs not only save you a lot of time and resources, but they also serve as a backup plan if the client changes his or her mind about how the project should proceed.
Source : Hongkiat
Flexgigzz is the Asia leading marketplace for freelancers service and together with SOHO Learning Hub which is an online platform for short courses and both of them aims to be the number one provider in Asia. For growth industries such as E-Sport Authority which is dedicated to providing independent media coverage to all E-Sport News related from around the world and for the art world.