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7 top Skills To be a Pro Freelance Digital Marketing

Digital marketing is a vocation that integrates traditional marketing, web design, SEO, social media marketing, content authoring, and many other skills, the attributes required to thrive are numerous and diverse. Marketers and entrepreneurs must understand about digital marketing in today’s technology-driven industry, or they usually hire a freelance digital marketer. If you want to be a pro freelance digital Marketing, here are the basic skill that you must have.

1. Data Analytic

The first skill to be a pro freelance digital marketing is data analytic. Data analytics is the use of functional procedures and current software to collect and process a wide range of information from your target market’s various online activities.

These online interactions could include content consumed, online purchases, search searches, and other pertinent footprints relevant to your business. With a plethora of online tools now available to assess data across many platforms, marketers may more easily analyze and make relevant marketing decisions.

2. Creating Content

Content is the king, the essence of digital marketing is creating content that attracts a company’s target audience. The goal should be to learn not only how to develop high-quality, SEO-friendly content, but also how to effectively engage audiences. It is recommended to make “creating evergreen content” a part of the goal. This means that even if a consumer discovers the content a day or years later, it will still be relevant to their needs.

3. SEO

One of the basic skills to be a professional freelance digital marketing is SEO. Google’s algorithm is continually evolving, and the value of using relevant and specialized keywords has risen dramatically. As a result, Search Engine Optimization (SEO) has emerged as a critical talent that every digital marketer must possess in order to support all levels of digital marketing. The more technically-oriented members of the team can manage the technical aspects of SEO; nevertheless, having a good understanding of the dynamics of SEO, as well as knowing how to optimize all types of content, is essential for conducting a successful digital marketing campaign.

4. Social Media

Each social media site has its own algorithm that allows businesses to focus their content to a specific audience, allowing them to obtain more precise data. Some of the new tools, including as paid advertising, boosted posts, hashtags, and business groups, assist businesses in establishing their social media presence.  Three more criteria that marketers must consider when developing social media strategies are the quality of the material, the relevance of the content, and audience engagement.

5. Basic Design Skill

Since you will create content It is recommended practice for Digital Marketers to have a basic understanding of applications such as Adobe Creative Suite (Photoshop, After Effects, Illustrator, InDesign, and so on), Canva, and Inkscape, which will assist them in developing visual content.

6. CRM

Digital marketers must learn Customer Relationship Management abilities, which include tactics for monitoring and optimizing the customer experience. Connecting with your customers on a deeper emotional and personal level is always beneficial to the brand because it raises the likelihood of client loyalty.

7. Communication Skills

Spreading compelling messaging, developing trust, and building relationships are all examples of good communication skills in a digital marketer. The goal is to generate an effective message and communicate it to customers in a clear, succinct, interesting, and relevant manner.

Source : MichaelPage



About Skyhigh.Vip

Skyhigh.Vip is a global institutional investor with a vast interest in Arts / Construction / Education / Business Services / E-Sports and various other growth industries.

Several of its popular portfolios include GO Chambers which is the world’s largest business chamber listing provider with over 30,000 active chambers as its members.

Flexgigzz is the Asia leading marketplace for freelancers service and together with SOHO Learning Hub which is an online platform for short courses and both of them aims to be the number one provider in Asia. For growth industries such as E-Sport Authority which is dedicated to providing independent media coverage to all E-Sport News related from around the world and for the art world, there is Atelier Auction which is an investable art auctioneer and being in the art scene for decades.



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