There are ups and downs to freelancing. Sometimes you’re spoiled with choice, and other times you’re struggling to cobble together enough money to make ends meet. The strategy is the same whether you succeed to obtain new clients or develop recurring clients: chase after the clients, negotiate contract extensions, strike a balance between increasing your fees and retaining old high paying clients, and chase deadlines and payments.
When you freelance, you have the freedom to choose your work, set your own hours, work with customers you’re comfortable with, develop your specialization, create a market for yourself, and establish yourself as a brand. The only drawback to this silver lining is that you may not always have as many options. There will be occasions when you do not have enough high paying clients. This isn’t totally the fault of the system. There’s a good possibility that the things you do undervalue your worth.
3 Tips to get High Paying Clients
So here are three things you can do to boost not only the quality of your customers but also the payments you receive.
1. Create a Good Portfolio
Your portfolio is one of the first questions any potential client will ask you. Sometimes, even before approaching you, they will look through your portfolio to assess the quality of your work. That is why you must create a comprehensive digital presence for all of your efforts. Today, you can work as a freelancer in a variety of businesses. And, with other websites springing up with the USP of delivering quality freelancers, you must stand out from the throng. Freelance photographers and bloggers are plentiful. Organizations will sometimes hire freelancers simply because they are impressed with their portfolio.
If you’re a freelance photographer, your work should emphasize the themes or ideas you wished to express through your photographs. Building a website is a wonderful method to demonstrate to potential high paying clients that you are not just serious about your business, but that you have established a high standard that you will steadfastly adhere to your ability.
2. Social Media Presence
There are no other options. You must sell yourself in places where your target audience spends the most time. It is social media in this scenario. It is a good idea to create a separate social media account for your professional life so that you do not engage in any behavior that jeopardizes your professional credibility.
While it is important to have an engaging presence on all media platforms, your primary focus should be on the applications that best suit your area of work. The relevancy of your content and the accessibility with which you can get it are two factors that drive your engagement and, as a result, your business.
Whatever field you work in as a freelancer, you must promote your abilities. Your content’s flow should be predictable enough that your viewers will return for more.
When we talk about consistency, we also mean maintaining consistency in the quality of your content. You can’t have one piece that makes the audience question what they ever saw in you and another that makes them wonder what they ever saw in you. However, there is no hard and fast rule about frequency. Determine what works best for you and stick to it.
3. Build Relationship
There is no better high paying clients than the old or regular client. Earning your worth is a difficult task. It is not something you can complete as soon as you begin working. Convincing your clients to choose you for their needs, especially when there is no shortage of freelancers offering identical services, requires extensive networking and relationship development. While your portfolio attracts customers and assists you in networking, keeping them demands people skills.
Most freelancers recognize early on in their careers that high-paying clients come only through referrals. You don’t have to wait for summits and mixers to brag. You can always chat to your friends, family, acquaintances, and coworkers. You never know where your next job will come from.
Finally, long-term engagement stems from a good relationship. This type of relationship can also be leveraged to broaden your market reach. Make it a point to solicit referrals from your customers. Upload a completed project to your portfolio and improve your abilities. Include information about the clientele you’ve worked with and the nature of your project. Referrals and an up-to-date portfolio are excellent ways to ensure you never run out of business.
Source : careerlancer.net
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