With a professional and client-focused website, you’ll acquire more consistent, high-paying clients with less marketing because your freelance website will do the work for you.
Before contacting you, clients will have learned a great deal about you and your services. As a result, you won’t have to actively “sell yourself,” on your website which is the part of marketing that freelancers despise the most.
Attract Clients’ Attention Quickly
However, you must capture the attention of clients in 15 seconds or less. According to one study, users spend roughly 50 milliseconds (0.05 seconds) selecting whether or not to stay on a page.
Other experts believe you have up to 15 seconds, which is still not a lot of time.
If the content or style isn’t appealing, 38 percent of users who stay on it for more than 15 seconds will leave.
Your Client-Centered Freelance Website
This is what you require:
- Content that is compelling, clear, and focused on the needs of the customer
- Design that is visually appealing, clear, and simple to use.
Whether you’re building your first freelance website or updating an existing one, focus on your clients’ needs and how you can assist them to meet those needs. Inform clients as soon as possible:
- What you do (your services)
- Who you do it for (your target clients)
- How what you do benefits clients.
If you already have a freelance website, it might be time for an update. Website design and content change. And most freelance businesses evolve.
Create Engaging, Client-Focused Content
Use client-focused marketing messages, include the necessary web pages for freelancers, and develop conversational, brief, and scannable material. If you already have a client-focused LinkedIn profile, you should have a good amount of information for your online content.
Use Key Messages to Persuade Clients
Client-focused marketing communications concentrate on the needs of the clients you work with or wish to work with, as well as how you can address those demands. The following are some of the most common general client requirements:
- Get more business or make more money (usually by selling more products or services)
- Help their clients get more business
- Be seen as a thought leader
- Educate and inform people
- Stay on budget and deadline.
Clients also have requirements for freelancers, target markets, industries, and businesses. Learn more about the demands of your clients.
Use banner heads, banner subheads, blurbs (short descriptions), and other subheads to emphasize clients’ benefits when working with you. On many modern website designs, a banner is a horizontal bar near the top of every web page.
Include the Most Important Freelance Website Pages
The following are the required web pages for a freelance website:
- Samples, Portfolio, or Work
- Testimonials, Clients, or Testimonials and Clients.
Services, Portfolio, Samples, or Work; and Testimonials, Clients, or Testimonials and Clients can all be combined and organized in many ways. This is discussed further below.
Your Main Page
Your Home page content and design, when combined, swiftly answer the only question that clients genuinely care about: What’s In It For Me? Your home page informs them:
- What do you do? (your services)
- Who are you doing it for? (your target clients)
- How your work benefits clients.
- Your Home page will be the last to be written. However, when you compose the remainder of your material, keep your Home page in mind.
A compelling, client-focused freelancing website Home page includes the following elements:
- A header banner with your key message and a subhead (or blurb)
- Images that contribute to your key messages (or no photos)
- Shortcut boxes
- A clear CTA with your contact information.crucial
A banner is an excellent approach to promote your important message on your Home page and instantly inform clients of what they need to know. It is compatible with both client-focused content and entertaining design. Typically, the banner on your home page is larger than the banner on the other pages.
Make sure any images you use in your banner are relevant and that your main message is unmistakable. Because they are not designers, freelance writers and editors frequently have banner pictures that obfuscate their primary message. Sometimes the visuals they employ are illogical.
Either of these issues will drive customers away in the blink of an eye. Hiring a competent designer will eliminate this issue.
Logos and banners are valuable visuals for a freelancer’s home page—a logo for your company. A tagline is a memorable phrase or sentence that explains what you do to your target audience.
If you don’t have a logo and desire one, your web designer should assist you in creating one or suggest you to a logo designer.
Make use of Shortcut Boxes.
Home page shortcut boxes improve the visual appeal and allow you to highlight vital material rapidly. Each shortcut box links to a different page on your website. In the headline of a shortcut box, you can use up to about 30 characters with spaces and up to about 115 characters with holes in each blurb.
Include contact details.
With a clear call to action, your contact information, and a link to your Reach page, make it simple for clients to contact you. A call to action states what you want customers to do, such as “Call or email me today.” The bottom bar of your Home page (and every page) is an excellent location for your call to action and contact information.
Begin the About page with one to three sentences describing how the client will benefit from working with you. Then, include the most important (to clients) facts about yourself:
- Awards and honors
- Other professional accomplishments.
If you want to provide more information, link to a subpage with your resume or a more extended bio.
Include a professional headshot.
Services is an accessible page to write. Select categories based on your work type and use bulleted lists for services under each category. Sample categories could include:
- Services (e.g., writing, editing, consulting, publication management, and training)
- Projects (e.g., articles, blogs, continuing medical education, white papers, newsletters, social media, and web content)
- Areas of expertise, topic areas, or therapeutic areas (e.g., cardiovascular disease, cancer, diabetes; banking and financial planning).
Work, Portfolio, or Samples
This is another simple page to create. If you have samples to give, organize them into categories that make it easier for clients to locate what they’re looking for. Use classes that allow you to highlight the type of job you want to undertake.
If your work is confidential, illustrate what you’ve done using a project list or concise project summaries instead of examples. Write about what you’ve done and the kind of clientele you work with without naming specific clients or projects.
If you’re a new freelancer, instead of having a separate page, include some information about your work on your Services page.
Add a few paragraphs with some project descriptions or use samples like:
- LinkedIn articles
- Volunteer work for professional associations
- School projects
- Spec samples (a speculative sample that’s like a project you want to work on).
Testimonials and Clients
Client content is straightforward to create. Select categories that allow you to showcase your most important services and interests, such as industries or job kinds. Alternatively, simply mention your clientele. It’s a good idea to use a partial list of clients under the subhead Sample Clients or Select Clients.
You will not have a Clients page if you are a new freelancer. That’s all right. When you’re ready, add it. Add a Sample Clients section on your Services page instead of a specific page if you only have a few clients.
What others say about you has considerably more influence than what you say about yourself. Testimonials from delighted clients assist you in attracting more clients since prospective clients want to know that others appreciate your work.
Testimonials are a simple and effective technique to establish confidence with new clients.
Testimonials and Clients can be combined on one page, separated into two pages, or sprinkled across your website.
If you’re a new freelancer, you won’t have enough testimonials to warrant a separate page. If you have one to three testimonials, place them strategically throughout your website. When you have roughly five testimonials, create a Testimonials page.
Information on How to Contact Us
Make it simple for clients to reach you by providing easily accessible contact information. Use a simple Contact page rather than a contact form. Include your name, email address, and phone number in the body of the email. I propose that you add your location and state to demonstrate that you are running a legitimate business.
Begin your Contact page with a solid call to action (what you want the client to do). A call to action begins with a statement or sentence that motivates the prospect to act immediately, such as “Contact me today.”
Include your email address (or email address and phone number) on each page as well. The bottom of each page is an excellent location for this.
Write for the Web
Writing web content is very different than other types of writing. Web-users:
- Scan, reading only 20%-28% of the average web page
- Stay on an average page less than a minute
- Often stay on a web page 10 seconds or less.
So if clients don’t find what they need on your website fast, they’ll leave—and move on to the next freelancer on their list.
Be Conversational, Concise, and Scannable
Along with compelling, clear, and client-focused content, you need to:
- Write like you’re having a conversation with someone.
- Put your key marketing messages and other important information first.
- Be concise.
- Use banners, heads, and subheads to make your content scannable and help convey your key marketing messages.
- Keep paragraphs short and sentences simple. On the Web, a one-sentence section is acceptable.
- Use simple, familiar words that your target clients understand.
- Avoid jargon, and avoid or limit acronyms and abbreviations.
- Use the active voice and lots of verbs.
- Use bulleted lists, where appropriate.
A Professional Design Will Draw Attention to Your Freelance Website Content
Compelling content will not benefit you if your design is not aesthetically appealing and easy to browse. Without reading your content, clients will go on to the next freelancer on their list.
And the truth is that many freelance writers’ and editors’ websites are hideous!
These websites appear to have been designed by a novice, which they were. Templates in drag-and-drop website builders like Squarespace or Wix make it seem incredibly simple to create your website. However, if you lack knowledge of good design and the technical capacity to adjust templates to the needs of a freelancer, your website will be amateurish.
Engage the services of a professional designer. It’s one of the best investments you can make in your freelance business.
In future Mighty Marketer pieces, look for advice on website design and how to select and collaborate with a professional designer.
Use Your Freelance Website to Promote Your Company
Following the launch or redesign of your website, include your URL on all marketing materials, including your:
- Email signature
- LinkedIn profile
- Business cards.
Including your website on your LinkedIn profile is very effective. A client who’s reading your profile is just one click away from your website. Make sure you put your URL under Contact info in your introduction card and again in About.
Source: Mighty Marketer
Flexgigzz is the Asia leading marketplace for freelancers service and together with SOHO Learning Hub which is an online platform for short courses and both of them aims to be the number one provider in Asia. For growth industries such as E-Sport Authority which is dedicated to providing independent media coverage to all E-Sport News related from around the world and for the art world, there is Atelier Auction which is an investable art auctioneer and being in the art scene for decades