Organic Google traffic is one of the best ways to obtain leads for your business on autopilot. However, SEO can appear to be a terrifying beast that should only be tackled by rocket scientists.
In reality, SEO refers to ANYTHING you do to improve your ranking on Google. A 1% improvement per day can add up to increase traffic and propel you to the top of the rankings in the long run.
However, if you spend any time reading about SEO, you’ll come across terms like JSON-LD and Structured data, which can be overwhelming and ineffective.
In this post, we’ll give you 5 extremely actionable SEO recommendations for Freelancers that you can use right away to boost the rankings of your current business or to launch your freelancing career.
1. Launch a Freelance Website
If you’re serious about your freelance profession, you’ll need a website for your company. Having a portfolio on sites like Dribble is insufficient.
Also, if you’re on someone else’s property and don’t have your own website, it’s quite difficult to boost your SEO.
This includes services such as Blogspot and WordPress.com, as well as having your own website and domain name.
Webflow outperforms WordPress in terms of performance and quickness. Having said that, WordPress is more popular, with a plethora of tutorials and instructions to help newbies get started.
To get the best performance out of your WordPress site (website speed affects Google rankings), I recommend choosing a top rated Managed WordPress Host like Kinsta. If you’re on a tight budget, SiteGround is a smart choice.
To further optimize your site and make it load faster, use a tool such as Pagespeed insights or GTmetrix.
2. Select the Appropriate Keywords
You must not only choose the proper topic for your services, but you must also target the right keywords. While the search term “logo design” has a lot of volume on Google, it also has a lot of competition.
You want to target long-tail keywords as well as a wide range of topics. I’d want to demonstrate this with a “YouTube marketing” example.
Assume you are a freelancer giving YouTube marketing services. Instead of targeting the highly competitive keyword “YouTube marketing,” you should target numerous keywords such as “YouTube consultant,” “YouTube marketing consultant,” and “YouTube Growth Service.”
The search volume for these terms is smaller, but ranking is easier because the keyword difficulty is also low.
As your site increases in popularity, you will be able to target more competitive keywords. Don’t try to rank for a single keyword. Create a list of relevant keywords and aim to rank for all of them.
To obtain more information, you may also use keyword research tools such as SEMrush or Mangools. KeywordTool.io is a good free tool for doing basic keyword and niche research.
3. SEO on-page
On-page SEO refers to whatever you do on your website to improve its ranking on Google. You would have used your keyword 100 times in a single piece ten years ago.
But Google is a lot smarter now, so that won’t work. Instead, write naturally while keeping these few pointers in mind.
- Create detailed and clear content. It must be concise and answer any questions that consumers may have. If you don’t know the answer to a query, refer to a source.
- Include your keywords in the content title if possible (this is what shows up on Google)
- Include your keywords in your page’s headlines if possible.
- Use short urls. For instance, www.example.com/freelance-writer
- Avoid URLs such as example.com/p=32423 and example.com/services/global/writing/content-freelance-writing-2019.
- Make use of high-quality graphics and photos. However, make certain that they are compressed.
4. Create Content for Problem Solving
One of the simplest ways to generate more leads for your services is to start a blog on your freelance website and provide problem-solving material.
“Problem inquiries” on Google typically have far lesser competition than service solution queries.
Returning to a YouTube marketing example, questions such as “How to Add Custom Thumbnails on YouTube” have a high volume but less competition than “YouTube Marketing.”
Writing strong information on how to fix an issue can help you rank higher in Google for problem searches, and you can always end the piece by pitching your services. For example, “YouTube isn’t just about fancy thumbnails; here’s how I can help you build your channel.”
The answer box at the bottom of Google’s search results is a goldmine of questions users ask Google. AnswerThePublic is a fantastic tool for discovering what people are looking for.
5. Backlinks and internal links
If you’ve ever talked to someone who works in SEO, you’ve probably heard them talk about links. Backlinks from high authority sites provide Google signals that your site may be trusted, and your results improve as a result.
Submitting guest posts is one of the simplest ways to increase the number of links to your website. Obtaining relevant links from your sector should be a top focus at all times.
If you are a software developer, you should not be building links from puppy-related websites. Attempt to obtain links from high-authority technical websites.
When you link to another post on your own website, this is known as an internal link. If you’ve written a post on YouTube Thumbnails and are currently working on a post about YouTube descriptions, include a link to the post about YouTube Thumbnails in the new article.
Having a page on your website that isn’t mentioned in another post is akin to having a room in your house without a door. You want to arrange your site’s content and interlink your pieces like a mind map.
It should ideally take less than three clicks to navigate from your website’s homepage to ANY article on your website.
So there you have it. Here are five concrete SEO tactics worth devoting a weekend to implementing.
Please let us know if you have any further queries in the comments section below!
Flexgigzz is the Asia leading marketplace for freelancers service and together with SOHO Learning Hub which is an online platform for short courses and both of them aims to be the number one provider in Asia. For growth industries such as E-Sport Authority which is dedicated to providing independent media coverage to all E-Sport News related from around the world and for the art world, there is Atelier Auction which is an investable art auctioneer and being in the art scene for decades.