It turns out that technology is an INCREDIBLE field for creative folks. As much as coding takes attention to detail, coming up with fresh solutions to problems is a daily effort while working in technology, and coming up with new ideas is what creatives excel at.
Here are five IT jobs that are ideal for creatives. You will learn more about the following topics for each position:
- What kind of work you’ll do (and why creatives are well-suited to it
- What types of companies are looking for people like you, and types of projects you’ll work on
- What skills you’ll need to level up from “creative type” to “digital creative” and land the job
And the best thing is… These aren’t jobs for tech veterans with a decade of experience. You can land one of these tremendous entry-level creative positions with just a couple of years—or if you work on your portfolio, months—of experience. Win!
Let’s have a look at the jobs.
1. Front-End Designer
Front-end development is an excellent career path for creative individuals. Front-end developers work on a wide range of projects, but the essentials are as follows: they take static designs (often developed by UX designers!) and turn them into fully functional websites and apps.
If you’re new to the IT world and are just getting started with HTML and CSS, front-end programming is the most straightforward path and one of the quickest ways to earn real money. In reality, you can make money while learning to code by doing freelance work on smaller projects.
Regardless of whether you choose to specialize in animations and effects, mastering front-end programming abilities will offer you the edge you need to get recruited in tech, especially when combined with your creative thinking.
WHERE CAN YOU FIND FRONT-END DEVELOPERS?
Front-end developers work for businesses of all sizes and typically freelance. As a freelancer, you’ll be in charge of planning and carrying out many of the duties involved in creating a website from the beginning.
SKILLS FRONT END DEVELOPERS NEED
- HTML and CSS
- CSS preprocessors, like Sass or LESS
- Responsive web design
- Git and GitHub
2. Digital Marketing
If you know you want to work “in tech,” but your mind is more inclined toward strategy and big-picture creative projects than coding and design, digital marketing could be your sweet spot. Because marketing roles allow you to work in tech without coding all day (or at all, if you don’t want to), you can find many beautiful jobs for creative types within marketing teams.
Excuse the overused cliché, but digital marketers wear many hats. There are dozens which means that no day is ever dull. Depending on the organization and its objectives, digital marketers may handle all inbound marketing efforts or focus solely on one marketing area, such as social media or increasing search traffic (SEO).
Others may be in charge of collaboration programs such as giveaways and syndication tactics. Others can focus on email marketing or rapid audience growth.
Then there are paid advertising campaigns. Do you know those sponsored Instagram posts that appear in your feed? A digital marketer or a team of digital marketers played a role in this.
Content strategy duties include establishing an editorial calendar, writing guides or e-courses, setting up email workflows, generating ad copy, or executing multimedia campaigns such as arranging a YouTube video series or podcast are sometimes included in digital marketing.
WHERE DO DIGITAL MARKETING EMPLOYEES WORK?
Nowadays, practically every tech firm, from the smallest unfunded startup to a Fortune 500 organization, employs at least one marketing employee. In reality, almost all marketing now contains “digital” components. Look for positions such as Head of Marketing or Marketing Director at smaller companies.
Keep an eye out for job titles like Digital Marketing Coordinator and Social Media Coordinator at larger firms (or if you’re just starting with little to no experience in digital marketing).
SKILLS DIGITAL MARKETERS NEED
- Writing and editing skills
- Understanding of user personas and branding
- Knowledge of SEO best practices
- Landing page and email campaign creating and reporting
- Social media strategy and analytics, community management
- Paid advertising and social media ad buying
- Partnership strategy and sponsored content
- Data analysis
3. Designer of User Experience
The intangible experience of exploring a website or app is what user experience, or UX, is all about. The user experience (UX) describes how users feel as they navigate your mobile menu, click your contact information, or simply look at your logo.
Because UX is so subjective, creative individuals have a TON of leeway when it comes to developing and dreaming up things like the exact layout or button color that makes customers click “purchase now” or “follow.”
The primary purpose of a UX designer is to create a pleasant and attractive environment that encourages users to complete specified activities, such as staying on a page for more than 10 seconds, subscribing to a newsletter, or completing a checkout process.
And their work can be pretty broad, such as developing brand guidelines for an entire website, or very granular, such as picking the proper color palette to help customers on a medical website feel at ease or expediting the process of purchasing a skirt with PayPal.
UX is sometimes grouped in the same category as UI or user interface design. Technically, they are not the same thing: UI is concerned with the actual visual layout of a site or app (or its interface), whereas UX is concerned with the site’s processes and overall experience. Still, if you’re eager to break into the sector, it’s a good idea to look for both UX and UI positions.
WHERE DO UX DEVELOPERS WORK?
As a UX designer, you’d be in high demand in giant firms and e-commerce sites where the online shopping experience is critical to sales. UX designers are particularly in high need for small businesses, where the design of a landing page may make or break a launch.
SKILLS UX DESIGNERS NEED
- HTML and CSS
- A/B testing
- Mockups and graphic design with tools like Photoshop and Illustrator
- User personas/avatars
- Site mapping and user flows
- Wireframing with tools like Figma, Adobe XD, Invision, or Axure
- Analytics with programs like Google Analytics or HubSpot
4. Graphic Designer
Visual designers have many characteristics with UI and UX designers, yet they are also very different. Instead of focusing on user experiences, graphic designers establish a company’s or brand’s image and style through color, typography, logos, symbols, and other visual aspects. In some ways, it’s more like working on the texture of the wall and designing wallpaper than selecting where the door should go.
Consider visual design to be the process of developing visual identities, or what you know as a company’s or brand’s image when you see it. Customers can quickly associate successful graphic design with the brand since it is consistent and recognized.
And it’s powerful enough to leave a lasting impression and deliver a clear statement about the company’s aim and beliefs.
Graphic designers handle a large portion of the work in print or physical media. However, graphic designers build the strategy and assets for how a company or brand will be represented in the digital sphere.
WHERE VISUAL DESIGNERS WORK
There is plenty of employment for visual designers in the thriving tech scene. You’ll find exciting work at both small startups and large corporations. You may be responsible for planning and creating all visual branding from start to finish at a startup. In contrast, you may focus on assets for only one product or perhaps just the logo at a larger company.
SKILLS VISUAL DESIGNERS NEED
- User experience/user interface design
- Color theory
- Branding standards
- Logo and icon creation
- Design tools like Photoshop, Illustrator, InDesign, and Figma
- Creative briefs and digital layout
- User testing
- Iterative design
5. …or Another Specialization within Web Design
If none of these sound quite right, learning web design is an excellent place to start. Web design as a discipline spans a wide range of specializations, including the UX as mentioned above and visual design. Other employment roles in web design include product designer, UI designer, digital designer, and many more.
Overall, web designers work on designing logos and inventing new web fonts to create hyper-responsive websites and be in charge of an app’s visual elements. A web designer is engaged in practically every digital product you can think of, and it’s a terrific profession for creative types in the IT sector.
So, where do you begin? It can be challenging to locate a niche that is ideal for you until you get your feet wet. However, the general principles of web design are applicable throughout the sector. That means you may start with the fundamentals (design theory, color and typography, HTML & CSS, layouts, responsive design, and so on) and work your way up from there.
WHERE DO WEB DEVELOPERS WORK?
Web design is in such high demand that you can find work in this industry at firms of all sizes—from startups to large corporations—and as a freelancer developing websites for small businesses to help them get started.
SKILLS WEB DESIGNERS NEED
- Layout and navigation
- Color and typography
- User interface design
- Responsive design
- Web design tools, like Adobe Photoshop and XD
- HTML and CSS
- Domains and hosting
- Git and GitHub
- Media queries
- Responsive typography
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