Home Freelancers SEO Trends: An In-Depth Look at the Data Freelancers Require

SEO Trends: An In-Depth Look at the Data Freelancers Require

Have you ever wondered if diving deep into SEO trends could help you earn more money as a freelance writer?

It’s tempting to believe that SEO is a mysterious abyss that only IT geniuses comprehend.

However, this does not imply that SEO trends are getting pulled into a whirling tornado of digital data that no one cares about.

Quite the contrary, in fact. SEO trends are changing…quickly. Have you ever heard the expression, “Google just modified its algorithm?”

Just like any other day. Right?

Knowing where the currents of search engine optimization and SEO copywriting cross might help you go higher and earn more as a freelance writer if you can stay up.

Are you afraid of delving into SEO trends? It’s not all that frightening.

You don’t have to be a tech whiz to figure things out. Dip your toe into the world of SEO. Scratch the surface. Doggy paddle if necessary, because it’s worth it. If you can demonstrate to a prospect that you understand the value of SEO, you will be able to charge greater fees.

Are you ready for an in-depth look at SEO trends for freelance writers?

SEO Fundamentals

Whether you want to offer SEO copywriting as a service, use it to drive leads to your freelance writing website, or both—start let’s with the fundamentals of SEO. I envision three fundamental pillars of SEO in 2018 and beyond:

  1. Website structure
  2. Keyword research
  3. Backlinks

1. Structure of the website

In essence, publishing (correctly formatted/researched) blog content allows you to rank for various keywords with each new post. When someone hires you for freelance writing services (as an SEO copywriter), you’re mostly concerned with the component of SEO that relates to keyword research/onsite seo when it comes to expected deliverables such as blog posts and website content.

WordPress’s benefit

As a content management system, I always recommend WordPress. Why? It is the most adaptable (once you get past the learning curve). It’s also simple to optimize. Squarespace is also acceptable.

2. Keyword investigation

Have you ever wondered what people search for on the Internet? Google Keyword Planner is the best place to start.

This free tool provides information on the search terms that people type into Google, their frequency, and your capacity to appear in search engine rankings based on keyword difficulty: low, medium, or high. In general, realistic keywords are classified as low/medium difficulty.

Keyword research is both an art and a science.

Because the competition on the search engine results page is fierce, you must locate diamonds in the rough keyword ideas to win at SEO. Here’s how it works:

– Recognize the intent of searchers in your target demographic.

– Look for keywords with low difficulty to rank for and, if possible, a high monthly search volume.

– For specialist topics/audiences, a monthly search volume of more than 20 is a reasonable place to start.

– Keep in mind that while writing for clients, keyword difficulty isn’t as crucial to consider if they’re big players in their area.

– Do you need additional assistance with the fundamentals of SEO? To learn more, have a look at this list of SEO concepts.

Domain authority

You come upon a vital phrase for a blog post you’re writing for a client. So, what now? Based on its domain authority, predict how well a website will rank for the search. Domain authority is determined by things like:

  • Age of the site
  • Traffic/popularity
  • Breadth of content

Domain authority is scaled from 1 to 100; the higher the number, the better. Increasing domain authority becomes increasingly more difficult as the number of domains increases from one to one hundred.

Using Moz’s free Open Site Explorer tool, you may look under the hood of the website you’re writing for to determine its domain authority.

3. Baclinks

Backlinks from other websites to your freelance writer or client’s website can also aid increase SEO results and domain authority.

However, you must exercise caution. The Internet is rife with unscrupulous offers from people willing to pay you to place their link on a prominent blog. It’s immoral, and it’s one of the quickest ways to kill your freelance writing business.

In order to be effective, you must avoid black hat SEO tactics, which include actions such as:

  • Keyword stuffing
  • Spinning articles
  • Publishing duplicate content 

Google is too savvy for such deception and may de-index websites that engage in such behavior.

SEO and social media

Many SEOs will argue that there is no clear relationship between social signals and SEO. However, with the recent Facebook News Feed shift (which means company pages have a near-zero organic reach), it appears that investing in SEO in 2018 is more vital than ever.

As a freelancer with SEO abilities, you can earn more money.

SEO is becoming increasingly important in terms of any particular business’s marketing strategy. That is essential for independent writers to realize. Learn about SEO trends and techniques, and then perform the following:

Before you start writing a blog article, talk to your customer about SEO. If this isn’t on their radar, you may become their SEO expert, research a key term for the issue, write the piece, optimize it, and charge a higher premium. Alternatively, pitch prospects on blog post writing as well as SEO services.

After you’ve written a blog post, get data from your customer on-site visits, traffic, blog post views, time spent on the page, social shares, and so on. Being able to state (and demonstrate) that you can generate a blog post that is 100% ready to rank in search engines upon publication puts you at the top of the list for higher-paying blogging gigs.

Source: Make a Living Writing

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About Skyhigh.Vip  

Skyhigh.Vip is a global institutional investor with a vast interest in Arts / Construction / Education / Business Services / E-Sports and various other growth industries.  

Several of its popular portfolios include GO Chambers which is the world’s largest business chamber listing provider with over 30,000 active chambers as its members.  

Flexgigzz is the Asia leading marketplace for freelancers service and together with SOHO Learning Hub which is an online platform for short courses and both of them aims to be the number one provider in Asia. For growth industries such as E-Sport Authority which is dedicated to providing independent media coverage to all E-Sport News related from around the world and for the art world, there is Atelier Auction which is an investable art auctioneer and being in the art scene for decades.

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