The beauty business never dies, including makeup artists. Every human wants to be beautiful on their special occasions such as weddings and birthday parties. That’s why freelance makeup artist is a promising career.
There are pros and cons to freelancing as a makeup artist. The bright side of freelancing is flexibility, sociability, creativity, and opportunity. While the disadvantage is work isn’t always consistent, tough competition, it takes time to build your name as a professional makeup artist.
Freelance makeup artist can make $10 -80 per hour, depending on the level of the experience and the popularity of your name as a makeup artist.
So, how to start your career as a professional freelance makeup artist?
- Improve your skills
You must understand the basic skills every makeup artist should master, there are
- Understanding of common makeup looks.
- Understanding of skin kinds, bone structures, eye sizes, and face shapes.
- Choosing the appropriate style for your client’s bone structure and face shape.
- Understanding basic cosmetic methods, such as how to create smoky eyes, line lips, apply mascara, foundation, red sticks, and so on.
- How to use beauty products such as foundation brushes, eyeliners, and lash curlers.
Now that you’ve determined which abilities you need to concentrate on, it’s time to go to work.
- Makeup Kit and niche
Choosing your niche is essential, so you don’t waste your money on unnecessary kits. If you are doing natural wedding makeup you don’t need glitter for the opera show kit and vice versa. To determine your niche, you can ask yourself the following questions
- Who is your ideal client
- Where will you work
- What’s your style
- Portfolio and Website
Your clientele must have faith in you as a makeup artist. That’s why it’s critical to design a professional, eye-catching website to advertise your cosmetic services. Fortunately, intelligent website builders make it easier than ever to create a great site from pre-existing themes. After there, it’s all about personalizing your site. Make certain to include the following:
- A biography and a photograph
- A list of services and fees
- Your portfolio
- Contact information
Showcase a variety of final makeup looks, as well as before-and-after shots. If you’re just starting out and don’t have any photos for your portfolio, ask a few pals to model for you.
- Getting More Jobs
Don’t wait until the clients knock on your door. You can start promoting your business
- Social Media
Make new Instagram and Facebook accounts for your company and populates them with photographs from your portfolio. To let your network know you’re open for business, promote the pages on your own social media. If you work on an event, such as a wedding, ask the photographer to tag the photos so you can construct your portfolio.
- Advertise in your area
Because you provide in-person services, it makes sense to promote locally. Consider leaving business cards at salons and retail outlets that don’t currently have makeup artists on staff. Promote your services by collaborating with other local businesses.
- Contact other professionals
The objective is to form alliances with businesses that may require your services. Here is a list of specialists with whom you might want to collaborate:
- Brides frequently require cosmetics before the most significant day of their lives, according to wedding planners.
- Photographers – makeup is essential for increasing the production value of a photoshoot.
- Model agencies — all models must be attractive.
- Keep Your Beauty
As a freelance makeup artist, you understand that nothing beats a good night’s sleep. There are numerous ways to improve your appearance, but the greatest strategy for long-term beauty is to take care of your skin; the same idea applies to taking care of your business.
These simple steps are the key to your beauty business’s long-term viability. Just stick to your plan, and you’ll have a business as faultless as the looks you produce in no time.
Source: Thimble, Salarship
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