The sector of email marketing has a lot of untapped potential. Email marketing is a fantastic job option, and you can make a good living doing it either full-time or as a freelancer. A Freelance email marketing professionals will produce emails that are delivered to potential clients.
If you have the necessary talents, email marketing is a field with a lot of possibility for growth. Freelance Email marketers must be skilled writers who know how to employ words and phrases to entice a potential consumer.
Email marketing may not be the first thing that springs to mind when it comes to selling your freelance services. But first, consider why it could become one of your most dependable sales platforms.
Why Use Freelance Email Marketing ?
Creating a freelance email marketing plan can help you grow your business in a variety of ways. For example, it will help you appear more like a brand yourself, making you appear more professional in the eyes of clients.
2. You can promote other services
As a freelancer, you may discover that email marketing expands your company’s/personal brand’s opportunities. Many freelancers, for example, have gone from freelancer to consultant. Others have decided to generate passive income by offering courses and products that highlight their expertise.
3. Gather Leads
As a freelancer, having your own newsletter allows you to collect leads who may contact you in the future. They may not realize they require your services in the first place, but by sending them high-value emails demonstrating your industry knowledge and customer outcomes, you can assure you’ll be at the front of their minds when they do.
4. Feedback from Customers
In order to attract more potential clients, include comments and testimonials from previous and present clientele. This will assist your website or social profile in simulating the effect of word-of-mouth promotion. The simplest way to obtain this information is to send out an email marketing campaign soliciting feedback from current and previous clients.
Strategies for Freelance Email Marketing
You might be wondering how to get started with a freelance email marketing plan for your company. Here are eight critical actions to help you establish a strong plan for attracting new prospects and clients.
1. Create a Plan
Set monthly goals for the quantity of new customers you want, then determine what to do with your list. Here are some questions to ask yourself to help you figure out what you want to accomplish:
- What is your target conversion rate?
- What do you want people to do after they sign up?
- What information should new members of your email list know about you as soon as they sign up?
- Each month, how big do you want your mailing list to get?
- How many research calls must you arrange each month in order to accomplish your monthly client goal?
Knowing the answers to these questions can help you build future campaigns.
2. Make a client persona
Create a client persona that incorporates all you know about your ideal customer, from demographics to psychographics. The following are some aspects to consider in your buyer persona:
Demographic data includes things like age, occupation, location, and industry.
Psychographic data such as their media preferences (which websites and social media networks they frequent), corporate or career goals, and beliefs
Information on the obstacles and pain areas that may be keeping people from accomplishing their goals.
3. Domain-based business email address
If you already have a portfolio site or a blog, you’re already set to create a personalized email. However, using a personalized email will make you appear more professional, especially when you begin sending emails to your list.
4. Unique Content
Make an attempt to personalize the content of your emails. This can be as simple as addressing clients by their first names in emails, mentioning their businesses, or providing them with highly targeted blog content.
5. Proper Sequences in Order
In this sequence, you can include case studies and testimonials from previous clients who enjoyed working with you, as well as unique advice they won’t find elsewhere.
Sequences can be used in your freelancing business to offer limited discounts and promotions during off-peak times, as well as to try out a new customer package or program.
Whatever your goal is, these sequences can be a series of emails designed to help you schedule more calls or produce more income rapidly.
6. Tracking and Evaluate
Keep track of your freelancing email marketing statistics to see how you’re performing. As time passes, you’ll notice ways to improve your campaigns, lead magnets, and overall marketing strategy.
If you want to raise your revenue, build your client base, and run a successful freelancing business, you’ll need to master freelance email marketing at some time, so why not start now?
Flexgigzz is the Asia leading marketplace for freelancers service and together with SOHO Learning Hub which is an online platform for short courses and both of them aims to be the number one provider in Asia. For growth industries such as E-Sport Authority which is dedicated to providing independent media coverage to all E-Sport News related from around the world and for the art world, there is Atelier Auction which is an investable art auctioneer and being in the art scene for decades.