There is no doubting the impact of digital marketing in propelling firms to the top.
You’re simply one app or a plan away from attaining your objectives and completing everything you’ve set out to do. In fact, 62% of buyers will not even consider organizations that do not have an internet trends presence.
That being said, it’s critical to stay up to date on the latest digital marketing trends that are causing a stir in the digital world.
A lot can happen in a year, and as 2022 approaches, now is the time to take a look at the latest digital marketing trends that the following year has to offer.
7 Digital Marketing Trends Expected in 2022
Most of us have heard of Alexa, Cortana, and Siri, which have all become household names.
Voice-activated digital assistants have undoubtedly revolutionized the way we live, and 2022 promises more of the same, this time with a focus on the use of keywords.
Increasing exposure and discoverability will always be a top priority for any business, and knowing how to play your cards correctly when using voice searches may undoubtedly be advantageous.
Having said that, try doing voice searches in the same way you would query a real person. Rather than typing “burger joint Manila,” ask Siri, “Where is the nearest burger joint?”
It is not sufficient to just type your search term. If you do it correctly, you will get better outcomes.
Sometimes you have to wonder if technology is truly assisting us or attempting to make us lazier, particularly with the recent digital marketing techniques that have been launched.
We’ve all heard how helpful voice-activated digital assistants can be when conducting speech searches, but what if you could conduct a search without inputting a single character? Is that even conceivable?
Yes, it is, and it is made feasible via visual search. This is accomplished by just uploading a photo to Google. Google will then give you with all of the information you require for that item.
The information you’ll receive from this function varies depending on the photograph you post, which is fascinating.
If you upload a picture of an animal, for example, you will receive all of its information, including the species to which it belongs.
You can acquire historical data by uploading a photo of a landmark. If you upload an image of a product, the search will return similar products as well as information on where you can purchase them.
Consider the potential impact of this digital marketing trends on businesses that sell things online.
Content that is Interactive
Aside from visibility, every business aims to boost its engagement. The more engaged your material is, the more likely it is to increase purchases.
This is why every marketing strategy includes goals to increase engagement, and as 2022 approaches, digital marketing can be expected to present users with additional possibilities to become more engaged.
Interactive content is predicted to be popular in 2022, particularly for businesses seeking to attract more visitors.
When you provide value to prospective consumers, you can expect them to return for more or even refer you to their friends and family.
If you work in real estate, for example, including a mortgage calculator on your website is a wise idea. If you’re in a food company, you can use polls or surveys to find out which dishes on your menu customers are most excited about.
You can also include quizzes, online exams, and contests to keep people interested and familiar with your business.
Buying things online should be simple and straightforward for many of us. Whether you’re a busy person or simply have a short attention span, buying online shouldn’t be a difficult task.
We don’t want to go through multiple steps until we get to the checkout part, which is something a shoppable post can achieve, and something you should expect to see a lot more of in 2022.
Why would you want to jump hurdle after obstacle when you can see something, fall in love with it, and buy it without leaving the same post?
Instagram now allows you to tag products, allowing you to accomplish this. This functionality is extremely beneficial for e-commerce enterprises, and the good news is that additional platforms are now providing the same simplicity.
Aside from Instagram, Facebook and Pinterest have implemented similar features, making it easier for people to shop and use social media at the same time.
Verified Listings on Google
Local businesses will also be rewarded in 2022. While the majority of digital marketing trends will favor businesses with an online presence, local businesses now have a better opportunity of becoming more competitive thanks to Google My Business Listings.
What exactly is the benefit of this?
A geographically specified business listed in Google My Business allows your company to appear in “near me” searches, increasing visibility, and discoverability.
Aside from showing your location, Google My Business informs your customers about your company by offering precise information such as your operation hours, your address, and the reviews you’ve received from other users.
Just make sure to get your company verified so you can make use of this service.
One of the most significant advantages of digital marketing is the ability to read reviews before purchasing a product or dining at a specific restaurant.
It not only makes decisions easier for us, but it also saves us time and money.
Given their clout, internet reviews have the potential to make or break a company’s ability to attract new clients. The more favorable evaluations you have from credible sources, the higher your prospects of establishing trust and distinguishing yourself from the competitors.
When it comes to reviews, Google Business is without a doubt one of the most reputable sites.
They’re also the most visible, therefore they’re a must-have component of every digital marketing strategy.
When it comes to online reviews, another trustworthy source is Facebook. You may even utilize them to create a testimonials page for potential consumers to view the trends on your website.
Websites Optimized for Mobile
It’s safe to say that the majority (if not all) of us can’t live without our phones. We use them to browse the internet, order food, and shop online, among other things.
Given the projected dominance of mobile devices over desktop computers, it only makes sense for business owners to prioritize making their websites mobile-friendly.
What exactly does this mean?
It means that the website’s design should be planned on the tiniest of screens to ensure that your prospective users have the finest mobile experience possible. Its features should be built to be as versatile as possible so that it can appeal to both mobile and desktop users.
Your website’s navigation menus should be streamlined, the content should be less text-heavy, and it should be touchscreen-friendly throughout.
People nowadays have relatively short attention spans, therefore your website should be responsive enough not to bore them with poor loading times and subpar information.
This is critical since loading time and content quality have a significant impact on visitor experience and search engine rankings. This, in turn, can lead to more conversions and revenues.
A mobile-first design is also less expensive than developing an app or a website, and it allows you to include camera use and voice detection, making it more interactive and engaging.
Mobile-first design is unquestionably a trend to keep an eye on if you want your company to stay competitive and attract new clients.
Social Media Stories
With Twitter adopting a “stories” feature similar to Instagram and Facebook, it’s safe to assume that other social media networks aren’t far after.
Social media stories are an excellent way to highlight products, events, and behind-the-scenes experiences. Keep in mind that people prefer “reality-based” material presentation, and social media stories are ideal for this strategy.
Because of the personal approach that many people prefer nowadays over the flawlessly prepared and elaborately rehearsed setup, social media stories allow you to come off as honest.
If you want to keep ahead of the competition, make sure your company is sharing articles on all of today’s prominent social media sites.
Digital marketing is an essential component of every organization, and being up to date on the latest digital marketing trends is the best way to keep up with, if not get ahead of the extremely intense competition.
Every trend gives its own unique potential for businesses to capitalize on, which is why it’s worth not only noting but also investigating each one to determine which one offers the most advantage.
The list offered should provide you and your company with more than enough leverage to stand out and separate yourself from the competition, but it all comes down to how successfully you can implement each of them into your current position.
Source: Free Up
Flexgigzz is the Asia leading marketplace for freelancers service and together with SOHO Learning Hub which is an online platform for short courses and both of them aims to be the number one provider in Asia. For growth industries such as E-Sport Authority which is dedicated to providing independent media coverage to all E-Sport News related from around the world and for the art world, there is Atelier Auction which is an investable art auctioneer and being in the art scene for decades.