Many independent contractors believe that they no longer require a website in light of the numerous freelance platforms available online. Instead, they would choose to work on gigs. A personal website’s creation and upkeep are essentially unpaid tasks.
Although creating a website may seem time-consuming, having one has several benefits. Don’t completely disregard the concept. Before making a choice, at the very least familiarize yourself with the advantages a personal website would have for your freelance work.
1. Web sites Professionalize Your Freelance Business
Having a personal website helps you stand out from the crowd. The majority of new freelancers can set up an account on Fiverr in a matter of minutes, but launching and sustaining an active website has higher entrance requirements. Not everybody is able to start a website from scratch.
Avoid launching templates as is if you want your website to look more professional. Many of the layouts created by the millions of webmasters that use builders like WordPress or GoDaddy are similar. Adopting preset designs without question will make you appear generic.
Only use templates as inspiration. In the end, make an effort to produce original web pages with persuasive copy, unique graphics, and customized layouts. Even just a few new page elements have a significant impact.
2. Having a website will make it easier for clients to find your freelance business
Prospects won’t type your name into Google with exact precision. They’ll probably search for the service they require and browse the top results on SERPs. Try looking up the freelance service you provide.
The majority of the sites on the first few pages will be personal and commercial websites; neither social media profiles nor freelancing websites will be present. Without a website, you won’t be found. Visibility is not guaranteed by a personal website. But your site pages might start ranking with the correct SEO tactics, social media promotion, and paid advertising.
3. Your website communicates your brand and voice
Your freelance business is established by having a decent website. It communicates your brand’s message, provides clients with a glimpse into how you operate, and highlights your degree of competence. A simple visit to your website will reveal a lot about you to potential clients.
Your site’s design, language, and images need to accurately reflect your voice for there to be a favorable and long-lasting impression. Invest in your artistic talent. Even seemingly unimportant website components have an impact on your overall message. Your website visitors will probably leave if it has dull color schemes, ugly layouts, spammy content, and generic stock photos.
Having said that, you are not required to design a brand-new structure that has never been used. As long as you modify your templates to reflect your brand, you can still get inspiration for site design from reliable sources. Consider the impression you want to make.
4. Individual websites are more appealing than resumes
Stop offering your clients links to samples on Google Drive. There is no longer a need for drab portfolios with the availability of picture editors and website builders. By doing this, you risk coming off as unprofessional and lagging behind rival businesses.
On the other hand, showing them examples of your work on a personal website gives them the idea that you are a seasoned independent contractor. A website takes a lot of work to launch. If you can provide unquestionable evidence that you can design eye-catching layouts, produce persuasive copy, and register a domain, more clients will engage you.
5. Websites Produce Leads Through Email Lists and Newsletters
Stop buying email lists. Contacting random people who probably won’t fit your ideal customer persona will only be a waste of your time and resources.
A discredited sales strategy is cold phoning. Create a list of interested prospects using the data gathering forms on your website rather than buying cold leads. Request contact information from your website visitors in exchange for a free e-book or consultation.
Even if you won’t immediately start generating a ton of leads, you can be confident that the majority of them will be enthusiastic about your company. They made contact with you directly. Less work is required to convert warm leads who are aware of what you do than to entice cold leads to read your email.
6. Updating a website can help you learn new skills
You can learn in-demand hard skills by creating and maintaining a website. Again, not everyone can launch a website, and many people would be ready to pay independent contractors to make a polished, professional one. Even a straightforward five-page business website requires work to create.
Go beyond site builders to make the most of the learning opportunity. Understand how to utilize image editors, learn the fundamentals of coding languages, become familiar with various web design patterns, and become proficient with stock footage.
7. Websites May Be Another Source of Income
Although promoting your freelance business is the main goal of your website, it can also assist you in generating additional cash. Website monetization can be done in a variety of ways. Depending on the amount of daily traffic your web pages produce, some techniques could even pay thousands.
Let’s say, for illustration, that you register for Google AdSense. The program pays you for allowing its affiliate businesses and marketers to place advertisements on your website.
Most bloggers estimate that you’ll make $2 to $5 for every 1,000 views. However, the payment for clicks, impressions, and page views varies. According to the Google AdSense Calculator, a website specializing in computers and electronics may earn about $5,508 per month if you add up these interactions.
Additionally, you can monetize your website by:
- Affiliate promotion
- Product evaluations
- Sponsored articles
- Text-based links
Feel free to look into these sources of income. Just be careful not to over-advertise your website or visitors will find it difficult to load fresh web pages.
Invest in a Professional Website to Take Your Freelance Business to the Next Level
To be more successful as a freelancer, make the most of your personal website. If you have a professional website that displays your services, portfolio, sample work, testimonials, and rates, you’ll appear more reliable. Start with social media promotions to increase traffic. Once you have enough blogs and landing sites for prospects to browse, consider paid advertising campaigns.
Despite the advantages of having a personal website, avoid devoting too much time to its creation and upkeep. Your website will generate new business. You’ll be in charge of making them into paid tasks, though. Use site builders to simplify and expedite upkeep so you can spend more time conversing with prospects and completing deliverables.
Flexgigzz is the Asia leading marketplace for freelancers service and together with SOHO Learning Hub which is an online platform for short courses and both of them aims to be the number one provider in Asia. For growth industries such as E-Sport Authority which is dedicated to providing independent media coverage to all E-Sport News related from around the world and for the art world, there is Atelier Auction which is an investable art auctioneer and being in the art scene for decades.