The new craze is personal branding. Everyone is talking about personal branding and how it can benefit them. That is, without a doubt, right.
Maintaining a good personal brand can also assist you in networking and staying current with industry trends. It will leave a strong trail of thought leadership that people will reference in the future.
Twitter is one of the most effective outlets for establishing your brand as a developer. Since the content is short, you can easily reach more people while still staying up to date with your niche’s latest industry developments.
If you want to create a solid, impactful personal brand on Twitter as a programmer, keep reading to learn some effective strategies.
Define Your Programming Niche and Brand
The first step in developing your brand in the programming niche is to define your brand. You wouldn’t know which way to go if you didn’t have that.
Ask yourself the following questions:
- What do you want your brand to look like?
- How do you want others to perceive you?
- What programming niche and technical skills do you want to be known for?
- What is your value proposition? How are you unique compared to your fellow programmers?
- What are your future goals and aspirations?
Your responses to these questions will give you a good idea of what your ideal personal brand as a developer will look like. You don’t need to overthink the concept; it’s okay if you get it wrong now. You can still pivot and change your mind later.
Try to be as specific as possible about the branding. As a generalist coder, you face a lot of competition and have lower visibility. Even if you are talented in a variety of areas, focus on one area in which you are an expert.
Improve Your Twitter Profile
Your Twitter profile will be the focal point of your branding operation. Anything else would be meaningless if you get this wrong. Here are a few things to remember:
- Add a clear, professional headshot to your profile picture. The profile picture is your chance at making a good first impression. Hence, avoid things like pet photos, distracting backgrounds, or your website logo. Instead, come across as a confident and welcoming personality.
- Add a cover photo that adds credibility to your brand. For example, you can add a photo of you speaking at a conference, a graphic that states your programming skills, a snippet of your website, awards you have won, or anything relevant and interesting.
- Optimize your bio. It’s good to be witty and talk about your hobbies, but focus majorly on your programming skills. For example, if you specialize in VueJs, then mention that in your bio. Remember that Twitter also acts as a search engine, so when people search for a “VueJs Developer,” your profile should pop up.
- Add a link. You can link to your blog or website.
Follow and interact with thought leaders.
Twitter is teeming with powerful people and decision-makers. Whatever the personal branding objectives are, it is beneficial to attract the attention of top programming influencers.
Begin by following these thought leaders on Twitter. Not only can you keep up to date with the latest business news, but you’ll also get a good understanding of what kinds of content these people produce and how leaders interact with their audiences. Do they, for example, postcode samples, industry trends, or expert coding tips?
Remember to be genuine in your participation. Don’t make comments just for the sake of making them. You can also express your dissatisfaction with others. This type of participation will demonstrate to others that you, too, are a pioneer and not just a follower in your programming niche.
Create a Network
In addition to following and communicating with representatives, you can interact with other programmers who share your interests.
When you share your expertise, you must ensure that your tweets and content receive the appropriate amount of attention. It’s always a good idea to find people who are interested in Twitter, have programming skill sets in common with you, and are likely to engage with your content.
Aside from your friends and people you meet in real life, the Twitter quest will help you find more people. You will also find people who are doing similar things to you, such as commenting on other programmers’ blogs.
Distribute Useful Content
Creating and curating useful coding content would be the primary determining factor in how people view your brand as a trustworthy developer, which is why it is the most critical aspect of personal branding. Personal branding is not for you if you don’t have time for it.
Curate Useful Content
Curating content is a simpler method than producing and distributing original content. You can curate valuable content by retweeting other people’s tweets or by sharing awesome, valuable content that you come across daily, such as useful coding tips or upcoming resources in your niche.
For example, if you come across a great programming-related YouTube tutorial, you can share it with your Twitter audience. You can also share blog posts, newsletters, photographs, infographics, and any other tools that you find useful.
Produce Exclusive and Valuable Content
Although curating other people’s content is beneficial, you can also create your own. Start tweeting about programming, ideas, and tips relevant to your niche, or any day-to-day experiences.
You can also share any other unique content you make. For example, if you have a website with blog posts and coding tutorials, you can share them with your Twitter followers.
You can also create and share other types of interesting material, such as programming-related diagrams and infographics—especially because tweets with images receive 150 percent more retweets.
Remember that the key is to bring value to other people’s lives or to alleviate pain points through your content. When these small pieces of content are combined, they will increase your personal brand’s prestige, and people will begin to see you as an expert in your programming niche.
Identify Your Hashtags
Hashtags are extremely effective tools for increasing interaction and exposure on Twitter. Hashtags were invented by Twitter in 2007, and they have since been adopted by a variety of other sites.
To find the right hashtags for your tweets, use resources like Hootsuite, Hastagify.me, RiteTag, or All Hashtag. You can also look at the hashtags used by other developers in their tweets.
Remember to play around with the hashtags. What works for others will not always work for you. So, experiment with different hashtags to see which ones generate the most engagement. Also, on Twitter, limit yourself to two or three hashtags; do not overuse them.
Be Consistent and Experiment
Lastly, just like in everything else, consistency is key to building your brand as a programmer. Take time out of every day for your future.
Another thing to remember is to keep an open mind and experiment further. Put the standard to the test. Experiment with various types of content, such as comedy. Every day, try to add something different to the table. Create mind-blowing material regularly to astound the programming world.
One of the most useful features of Twitter is the ability to display analytics such as views, profile clicks, and expands. You don’t need any other software to view them. These analytics will help you understand what types of programming content are most common among your Twitter followers.
Grow Your Twitter Personal Brand and Secure Your Future as a Top Programmer
Personal branding isn’t just for successful entrepreneurs and business insiders. Whatever your programming goals are, you must develop your brand.
The secret to growing your brand is to stand out, be exclusive, and provide value while remaining authentic. Don’t pretend to be something you’re not.
So, now it’s your turn. Start using Twitter to build your brand as an expert programmer today, and you’ll reap the benefits in the coming years.
Source: Market Place
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