Senior CRM Executive (Remote)

Dubai-based tech startup Justmop.com is a popular digital home services app and one of the region’s fast-growing companies with an entrepreneurial spirit.

This means there are many things that you can add value to from day 1!

Join us on this ride!

Job Description

We are looking for an enthusiastic and ambitious Senior CRM Executive to join our expanding team to make a real difference.

• Define and improve customer communication strategies for our brand in the GCC,
• Coordinate all campaign-related activities with the responsible stakeholders; e.g., planning, segmentation and campaign evaluation,
• Builds campaigns & automated flows in our CRM tool across multiple channels, such as email, push notifications, SMS and in-app fields,
• Lead data accuracy throughout all platforms,
• Formulate tests in line with CRM goals,
• Continuously improve customer communication to engage, retain and reactivate customers,
• Monitor and measure relevant CRM KPIs,
• Document and share test results and CRM best practices,
• Develop country/region strategies and identify brand growth opportunities by understanding regional specific audiences, the competitive landscape, consumer trends, and market data.

What we expect from you:

• Bachelor’s degree in a related field,
• At least 5 years of working experience in the field of CRM or multi-channel marketing,
• Minimum 2 years of experience in GCC Region,
• Familiarity with loyalty, retention programs, and the customer life cycle concept,
• Proven experience in working with CRM and campaign management tools (knowledge with customer.io is a plus),
• Basic HTML knowledge,
• Deep knowledge of digital media platforms, best practices, and market trend,
• Experience in analyzing and driving a mobile-first user conversion funnel,
• Analytical as well as data-driven but also have an eye for great content, which enables you to plan, create, introduce and develop successful new CRM campaigns,
• Have a good eye for detail and take pride in your campaigns,
• Experience developing and executing A/B tests and translating the results into valuable business insights,
• Proven expertise in delivering analysis that yields new insights to increase efficiencies,
• Target driven and ability to drive meeting of very aggressive targets,
• High growth start-up experience is a plus,
• An expert collaborator, you can work in international and cross-functional teams and deliver results,
• Excellent written and communication skills in English.