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Linkedin Ads

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What can your business accomplish with LinkedIn? Whether you want to generating leads, build brand awareness, or establish strategic partnerships, LinkedIn can connect your brand with more than 450 million professionals across the globe.

You might be asking, “Isn’t this post about marketing my business?” It is, but ultimately people do business with people, which is why it’s important to start with your own LinkedIn profile.

Your LinkedIn profile – and the profiles of everyone else at the company – are the peaks that come together to form the mountain range that is your brand. When people search your name, you want them to find you and come across something – anything – that makes you stick out from similar people working at similar companies (i.e. your competitors).

Profiles are where first impressions are formed, where people silently answer the question, “Can I see myself working with this person?”

There are plenty of opportunities to impress your profile viewers. Shoot for close to 100% completeness and then optimize your profile over time, adding new skills, achievements, and examples of your stellar work.

Think of your LinkedIn Company Page as your business’s LinkedIn profile. Your Company Page should offer ample opportunities for prospective customers to learn more about your company, the people who work there, and engage with relevant content. You will find more tips below for managing an effective LinkedIn Company Page. If you haven’t already, get started with marketing on LinkedIn by creating a Company Page for your business.

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