Pinterest Marketing

With 200 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it’s an important social platform with deep penetration in valuable demographics. Half of all U.S. millennials use Pinterest, for instance. But it’s not just young people saving their ideas on the network: 68 percent of U.S. women between the ages of 25 and 54 use Pinterest, too. And while it’s true that the network does have more female users than male, 40 percent of new users are men.

If you don’t have a solid plan in place for how to use Pinterest as part of your business strategy, you’re missing out on key opportunities to reach potential new customers.

People use Pinterest for different reasons than they use networks like Facebook and Instagram. Pinterest is a network where people look for inspiration, including specifically seeking out ideas about new products to buy. According to eMarketer, only Facebook outranks Pinterest in terms of influencing U.S. social media users’ purchasing decisions.

If you plan to use Pinterest to market your business, you should create a Pinterest business account, rather than a personal account. Business accounts offer business-specific features like analytics and the ability to use Pinterest advertising.

If you already have a personal Pinterest account, you can convert it to a business account. You’ll just need to fill in some additional information about your business and accept the business-specific terms of service.