Email Marketing

While there’s an ever-growing list of digital communication channels assaulting users today, email remains a ubiquitous baseline, which makes it one of the most enduring digital marketing avenues available. Email marketing software is aimed at harnessing this channel, not just for publishing purposes but for data mining and back-end integration capabilities, too. Email marketing tools are excellent for one-off communications. You can use these tools for the one time you’d like to send someone an automated email response when they join a subscriber list, or on their birthday, or when you promote a new product.