SEO – Search Engine Optimization
SEO is a complicated mix of many things that go toward one goal: making your site attractive to search engines, so you rank higher than competitors when customers search for the product or service you offer.
There are effective techniques & absolute wastes of money; White Hat tactics & Black Hat ones. We make sure you use the right ones & get the most value out of your SEO investment. We’re also your safety net, ensuring you don’t fall for a “too good to be true” SEO trick that gets you penalized by search engines.
ORGANIC VS. PAID RESULTS: You can spend a lot of money, inflating your search results with paid advertising; in the end, it doesn’t stick. As soon as you stop paying, you’re back to where you started. Organic SEO lasts long after you’ve invested in it. Because it’s real…you’re making the site be what your customers want & giving the search engines exactly what they need. So, by all means, jump on the quick & dirty paid ads bandwagon, if all you’re looking for is a temporary bump in page rank. I promise you, eventually, the money will run out. If you’re looking for actual results…it’ll take longer but when everything is running smoothly, you have a site that stays at the top & you’ll have shelled out a lot less money.
ALGORITHMS: The magic that goes on behind the scenes of search engines, causing one website to climb & another to fall. We don’t get to see exactly how they work…that’d be cheating, now wouldn’t it? But we do know quite a lot about what they like & what they don’t. Some search engines, like Google, for instance, also employ people to review sites, alongside the algorithms. The most important thing to know, is that if you use the wrong techniques, something a search engine considers Black Hat…you’ll be consigned to the dungeons of the internet & no one will be able to find you. We don’t want that.
SEARCH TERMS: Keywords used to be about the only thing algorithms accounted for. They’re still important, but other things factor in, today. That being said, do you know which terms your customers use when looking for you? What your competitors use? Who, exactly, are your target demographics & are there any untapped markets you’ve yet to step into? Search terms are valuable on so many levels & if you don’t already know the answers to these questions, we can help you find them.
SOCIAL MEDIA TIE-INS: Creating meaninful dialogue between you & your customers, Social Media is an important part of your online presence & serves to drive traffic to your website–which search engines love.
UX/UI ISSUES: People hate when you make it hard for them to find what they’re looking for. Search engines know this; if User Experience is bad, or your User Interface doesn’t work, they’ll ding you.
FRONT & BACK END CODING: So many ways to run afoul of search engines, when it comes to coding. Poorly written scripts, uncrawlable content, bad CSS,..the list goes on. As we fix these issues, your site is rewarded with a higher page rank.